Each year the design changes, from wintery snowflakes, to reindeer, to snowmen and ornaments. But this year, Starbucks did something very different from the past years. This year’s 2015 cup is plainly a bright red as opposed to the rival coffee shop, Dunkin’ Doughnuts.
Dunkin’ Doughnuts released their holiday cup containing holiday leaves and the word “joy” written in red across the cup. Many users on Twitter have stated that Dunkin’ Doughnuts released the cup in response to Starbucks but Dunkin’ Doughnuts claims differently.
“For many years Dunkin’ Donuts has served coffee in festive cups featuring the word ‘joy’ as part of our annual celebration of the season and holiday offerings,” the company claimed in an interview with CNN.
Starbucks simply responded that their holiday cups were supposed to be a blank canvas so their customers can draw on them and make them their own as previous customers have done in the past.
On social media, controversy over the cup started almost immediately after the release. Joshua Feuerstein, a “Facebook famous” man, posted a video, in rage about the new cups and how Starbucks took “Christ and Christmas” off their brand new cups. This idea started the hashtag #ItsJustACup on the twitter media.
Between the social media uproar and Dunkin’ Doughnuts’ new release, many people have voiced their opinion on the ordeal. Twitter users quickly pointed out that neither Starbucks nor Dunkin’ Doughnuts cups ever had Christian symbols on them, just wintery decorations to bring on the holidays.